Update December 2010

Written on 30thNovember 2010 by Staff Writer

Update December 2010

Go! supporters will be keen to know what has been happening behind the scenes at Go! since our successful launches back in the spring of 2010.

Earlier this year we commissioned industry experts AECOM to carry out a marketing exercise to establish the level of demand for our first route, which we identified as Yeovil to Oxford via various station stops including Swindon. On the basis of this research we have been carrying out negotiations with Network Rail and the office of the Rail Regulator. We expect to launch the rail service in December 2011.

We have developed a business plan for the car club section of our business, and we anticipate launching the first car club in Swindon in March 2011.

The Go! team have been busy deciding on a new name and logo (for trading reasons we are unable to use the single word Go and exclamation mark in our name) - and we aim to relaunch the web site with the new name and logo in early 2011. The name we will be trading under is GOCO (with sub-brands GOCO-train, GOCO-car and GOCO-bus). Look out for our Winter newsletter to be published mid December!